Smart Casual for Men: What It Means and 12 Outfits That Work
Smart casual sits between a suit and weekend wear: a collar or a good knit, tailored trousers or dark jeans, and clean leather or suede shoes. Here is how to get it ri...
Journal
Style guides, clothing care and seasonal outfit ideas from Maria and Denis, the founders of Seoden London: what to wear in British weather, how to make knitwear, suede and coats last, and easy looks for every occasion.
Halloween Outfit Ideas: Easy Looks Without a Full Costume
Not a costume person? These Halloween outfit ideas use a themed jumper or hoodie, black basics and one prop, so you look the part at work, a party or out with the kids.
Autumn Outfits: 20 Easy Ideas for Women and Men
Twenty autumn outfits built from a few hard-working pieces: light jackets, cardigans, wide-leg trousers, knitwear and boots that cope with British weather.
Old Money Style: How to Get the Look for Women and Men
Old money style is quiet, well-fitted and logo-free: cable knits, crisp shirts, tailored trousers, camel coats and loafers in a calm palette. Here is how to build it.
How to Remove Pilling from Clothes and Stop Bobbles Coming Back
A fabric shaver, a disposable razor or a sweater stone removes bobbles in minutes. Then change how you wash and wear knitwear so they take far longer to return.
How to Clean Suede Shoes: Step-by-Step for Real and Faux Suede
Dry brushing, a suede eraser and a little white vinegar remove most marks. Here is the full routine for dirt, water stains and grease, and how to keep suede looking new.