Maria & Denis

We are Maria and Denis, the founders of Seoden London. We started the brand to make clothes that are easy to wear and easy to live with in real British weather: coats and jackets that cope with drizzle and wind, knitwear that keeps its shape, trousers and shoes that work from Monday to Sunday.

We choose every piece ourselves, looking closely at fabric, fit and finish, and many of them are in our own wardrobes. In the Journal we share what we have learned along the way: how to style what you already own, how to care for knitwear, suede and outerwear so they last longer, and what to wear for the seasons and occasions ahead.

Have a question about an article, sizing or care? Write to us using the button above or message us on Instagram — we read every message.