Men's Heavyweight Cotton Slogan Sweatshirt
How to spot the original Slogan Sweatshirt
The chest print reads Keep Going, Persist, The Best Is Ahead in muted brown lettering, with a small green oval badge above the words.
Heavyweight 420 gsm cotton-blend fleece with a brushed inside, thick enough to keep its shape on the hanger rather than collapsing flat.
Deep ribbed cuffs and hem with double stitched seams, and dropped shoulders that give the relaxed, boxy college shape.
The sweatshirt
420 gsm heavyweight cotton
At 420 gsm the fabric is genuinely thick, so the sweatshirt holds its shape and keeps the cold out on breezy days.
The inside is brushed into a soft fleece that feels warm the moment you put it on.
Double stitched seams and a firm ribbed neck are made to stand up to a lot of washing.
Heavyweight cotton fleece is the fabric behind the best American college sweatshirts. It is dense enough to block a cool breeze, and the brushed inside traps a layer of warm air next to the body. Even so, it breathes, so you will not feel clammy when you come inside.
The print
A positive retro slogan
The chest print reads Keep Going, Persist, The Best Is Ahead, in a vintage college style.
Soft brown lettering with a small green badge keeps it easy to wear rather than loud.
It is printed to last, so the slogan stays clear wash after wash.
The message is simple and positive, the kind of reminder that makes a grey Monday feel a little lighter. The colours are soft rather than bright, so the print looks like a vintage find rather than a new souvenir, and it sits well with denim, olive and brown.
The fit
Relaxed, S to 3XL
A relaxed fit with a 114 cm chest on the S up to 134 cm on the 3XL.
The length is 67 to 77 cm and the dropped shoulders give a modern, easy shape.
Choose white or cream and your size above. Free UK delivery.
Cream looks warm and relaxed with light jeans and brown boots, while white is crisp with black trousers and white trainers. Wear it on its own, or under an open overshirt or a denim jacket. Measure a sweatshirt you own and compare it with the chart to choose your size.
From Maria & Denis
A heavyweight cotton sweatshirt has a weight and warmth that a thin, everyday top never quite matches.
This one is made from thick 420 gsm cotton-blend fleece, brushed soft on the inside and smooth on the outside.
A retro varsity-style slogan print, Keep Going, Persist, The Best Is Ahead, sits across the chest in muted brown and green.
The cut is relaxed and slightly boxy, with dropped shoulders and deep ribbed cuffs that you can push up the arm.
It is the kind of sweatshirt that looks good with washed jeans, cargo trousers or joggers and only gets softer with time.
Most sweatshirts feel thin after a few washes. A heavyweight one is different: the thick cotton keeps its body, the cuffs stay firm and the whole thing drapes with a solid, quality feel. Add an upbeat slogan in muted vintage colours and you get a sweatshirt that feels good to wear and good to look at, from early autumn walks to cold winter mornings.
White or cream, in sizes S to 3XL.
Why you will love it
Thick 420 gsm cotton-blend fleece.
Brushed soft inside.
Retro positive slogan print.
Relaxed boxy fit.
Deep ribbed cuffs and hem.
Holds its shape wash after wash.
Vintage college look.
White or cream, S to 3XL.
Fabric & care
Heavyweight cotton blend, mostly cotton.
Machine wash at 30°C inside out to protect the print, hang to dry.
Cotton is breathable and easy to care for: wash it at 30°C inside out with similar colours.
Hang it to dry rather than tumble drying, which keeps the colour fresh and stops shrinking.
A quick cool iron or a steamer smooths it out in seconds.
Size guide
Measurements in centimetres:
| Size | Chest, cm | Length, cm | Shoulder, cm | Sleeve, cm |
|---|---|---|---|---|
| S | 114 | 67 | 55 | 56 |
| M | 118 | 69 | 57 | 57 |
| L | 122 | 71 | 59 | 58 |
| XL | 126 | 73 | 61 | 59 |
| 2XL | 130 | 75 | 63 | 60 |
| 3XL | 134 | 77 | 65 | 61 |
Garment measurements in centimetres, taken flat or relaxed; allow 1–3 cm either way.
Measure a similar garment you own and compare it with this chart.
Customer Reviews
Based on 4 reviews
Proper heavyweight
Thick and warm, feels much better than my high street sweatshirts.
Nice print
The slogan looks vintage, not cheap and shiny. Cream colour is lovely.
Boxy shape
Boxy and a bit wide, which I like with cargos.
Soft inside
Brushed inside is really soft. Washed it twice, print is fine.
