Seoul Letter-Print Puffer Jacket
How to spot the original Seoul
Large letters and a number are printed across the chest and again across the back in a shade just deeper than the jacket, so the print looks tonal rather than a contrasting patch.
The zip and its tape are dyed to match the jacket, pink on pink and aqua on aqua, and run straight up into a tall stand collar that closes at the chin.
Elasticated cuffs and an elasticated hem gather the jacket at the wrist and hip, and curved side panels shape the back, so the puffer sits neat rather than boxy.
The print
A letter-print puffer jacket in tonal colour
Large letters and a number are printed in a shade just deeper than the jacket, so the print looks subtle from a distance and playful up close.
There are letters on the back too, so it looks just as good as you walk away.
The flat print moves with the padding and does not feel stiff.
The Seoul puffer has a tonal letter print that adds a subtle, playful texture without shouting. From a distance it looks like a soft pastel jacket, and up close the print gives it a fashion-forward, street-style edge that makes it feel special.
The fit
Relaxed and hip length, S to L
The chest measures 102 cm on the S up to 110 cm on the L, and the length is 62 to 64 cm, sitting on the hip.
A stand collar zips to the chin, and an elastic hem and cuffs keep the warm air in.
Take your usual size and compare the measurements with a jacket you own. The set-in shoulder keeps it neat under a crossbody bag.
The relaxed, hip-length cut is easy to wear over jumpers and hoodies, and the padding keeps you warm on cold walks to school, college or work. The cosy collar and cuffs keep the chill out, while the light padding means you can move freely all day. The zip runs high to the chin for extra warmth, and the deep pockets are perfect for gloves, keys and a phone. Because the colours are soft, it pairs just as easily with a cream knitted dress as it does with joggers and chunky trainers, which makes it one of the most versatile pieces in a winter wardrobe.
How to wear it
Pastel pink or aqua blue
Wear either with wide jeans and chunky trainers for the Seoul street look, or with black leggings and a long sweatshirt.
Pink is soft and powdery; aqua is bright and clear, a statement on grey days.
Choose your colour and size above — free UK delivery. Both colours look brilliant in photos.
Pastel pink is sweet and fresh, and aqua blue feels cool and modern. Both look great with white trainers, light denim and cream knitwear. For small marks, a damp cloth is enough; hang it up and it dries in no time. It is a cheerful way to brighten up grey winter days and makes a lovely gift for anyone who loves soft colours.
From Maria & Denis
A letter-print puffer jacket in soft pastel colours — the kind of fun, easy streetwear you see in Seoul, with big tonal letters and numbers printed on the front and back. It is warm, light-hearted and very easy to wear.
Pastel pink or aqua blue, in sizes S to L. It makes a quick coffee run feel like an outfit.
Why you will love it
Tonal letters front and back.
A stand collar and full zip.
An elastic hem and cuffs.
A relaxed, hip-length fit.
Pastel pink or aqua blue, S to L.
Fabric & care
Spot clean small marks with a damp cloth. For a full clean, a gentle 30°C wash in a laundry bag or a dry cleaner — check the label inside.
Hang on a wide hanger so the shoulders keep their shape; brush lightly after wear.
Size guide
These are measurements of the garment laid flat, not body measurements. Compare them with a similar piece you already own — that is the most reliable way to choose.
| Size | Chest, cm | Length, cm | Shoulder, cm | Sleeve, cm |
|---|---|---|---|---|
| S | 102 | 62 | 44 | 62 |
| M | 106 | 63 | 45 | 63 |
| L | 110 | 64 | 46 | 64 |
Questions and answers
How do I choose my size in this jacket?
It comes in sizes S to L. The size guide on this page gives measurements of the jacket itself, taken flat: chest, length, shoulder and sleeve. Measure a similar jacket you own, laid flat, and compare it with the chart; free UK delivery and 30 days to return give you time to check the fit at home.
How do I wash this jacket?
Spot clean small marks with a damp cloth. For a full clean, a gentle 30°C wash in a laundry bag or a dry cleaner — check the label inside. Hang on a wide hanger so the shoulders keep their shape; brush lightly after wear.
How warm is this puffer jacket?
The quilted padding traps warm air around your body. It suits cold, dry days and frosty mornings; when the temperature drops close to freezing, wear a knit jumper underneath.
Is this puffer jacket waterproof?
A padded jacket is built for warmth rather than for heavy rain. The shell copes with a short shower, but steady rain can work through the stitch lines. On a wet, mild day, a hooded rain jacket over a knit is the better choice.
How do I make a puffer jacket puffy again after washing?
Let it dry fully on a hanger, then shake it out and pat each quilted panel by hand to spread the filling evenly. Repeat a few times while it dries. Stored loosely on a hanger rather than squashed in a bag, a puffer keeps its loft.
Why it's a must-have
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